1.) What is a multi-stage launch?
It is always wise to seek investments from those closest to you first (family, friends, colleagues, etc.)
At truCrowd you will create “circles of closeness” by assigning potential investors to certain groups. Think of it as a way to filter all of your investors with this formula: “Most Likely to Invest -> Least Likely to Invest.”
By Inviting your closest circle to invest first, you should have a significant amount already raised by the time you get to the later circles. Having 20-40% raised already will make your offering more attractive to investors who may be less likely to pledge money otherwise. Mainly because they do not know you as well as people closer to you.
2.) What does it mean I can choose between investors?
Any potential investor, after having passed the residency verification has access to the details of your offering. Though, you have the ability to view the investor’s profile and decide if he is a reliable and reputable source of investment and reject him.